Client - Vishal Dasani (Fitness Consultant)
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Vishal Dasani is a fitness coach based in Yogyakarta, Indonesia. Already successfully running two fitness centers, he started his journey with Lumos as part of the need to build his own identity and brand, apart from being associated with his fitness centers. For his logo, he wanted something direct, simple, and was keen on using a monogram of his initials. Focusing on strong, deep, rugged colours, our aim for Vishal was for his logo to depict him and his fitness philosophies.
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Logo Development:
The final logo was kept clean and minimalist, which is pretty much our forte. Moreover, it was important to allow the logo to suit all of Vishal’s future endeavors as a personal trainer; he runs training sessions, conducts wedding bootcamps, teaches aspiring trainers under major fitness associations and is open to consultations as well.
Final Logo:
When it comes to personal branding, we always believe that it’s not about doing something new to create an image to promote. It's about becoming conscious about what you do naturally and being more consistent and visible with it, which is what we are working on with Vishal. Encouraging him to further share his vast knowledge, we are currently working on exciting new projects with him. Stay tuned!