Client - The Fit Lab (Fitness Centre)
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The Fit Lab was conceptualized by Vishal Dasani, a fitness coach based in Yogyakarta, Indonesia. He solely believes fitness is more than meets the eye; it’s so much more than looking fit.
We came up with the name “The Fit Lab” to emphasize the scientific nature of fitness, how many variables play a role in it and that no two bodies work the same way. To learn more of what works for you, it’s a scientific experiment, assisted by the experts at this company.
We worked on their brand name, logo design, colour scheme development and copywriting.
Logo Development:
Final Logo:
The Fit Lab aims to educate fitness users as opposed to only providing a physical outlet, therefore, building a reputable company image was crucial. As much as a company needs to do that over time, an initial kickstart was our task. We helped communicate their company mission, vision and values that formed the baseline to how the company treat their clients.
Fitness centres are a common commodity. Our challenge was to ensure The Fit Lab receives much attention to ensure its differentiation, top-of-mind positioning and reach out to their target market.
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Celebrating its 3rd anniversary in 2019 with associations with reputable companies, The Fit Lab is on its way to greater heights. The brand continues to educate and inform its audience about the wide spectrum of fitness from a scientific perspective.
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"The logo is spot on with our core values, fitness through science. They say a good logo speaks for itself, and Lumos did justice to it, so the brand image drives our clients to train and learn with us to be fit."
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- Vishal Dasani
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