Client - T4U (Clothing Line)
T4U, short for T-Shirt 4 Uniform, is an initiative by SOLS 24/7, a humanitarian organisation in Malaysia to promote equality and education for underserved communities across the country.
The idea was inspired by the "One for One" concept by TOMS Shoes. For every purchase of a T4U product, an underserved child receives a school uniform.
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Logo Development:
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The challenge in this project was to represent the concept of the business model into the logo mark. We wanted the logo itself to convey a story, to create curiosity among viewers, and eventually to raise awareness.
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Final Logo:
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T-Shirt Design Ideas:
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Final T-Shirt Designs:
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We wanted to make sure that the T-Shirt design would be something that youths in Malaysia would purchase and wear proudly. Unfortunately, due to financial problems, this project never got launched, but it remains to this day, one of our favorite and most meaningful project.