Client - Sir Dudes (Clothing)
Sir Dudes, primarily, is a clothing line that is on a print-on-demand basis, offering a variety of apparels that are casual, bold, statement-making and distinctive. The idea behind Sir Dudes is to cater to a wide market segment, irrespective of their religion, gender, professional status and other factors.
A line for those who want to bring out the confidence in them, Sir Dudes also promotes a sense of equality and non-discriminatory, therefore infusing a feel-good sense for those wearing Sir Dudes.
The name Sir Dudes is a personal choice by the founder based on the nickname between him and a friend. Comprising of two words - Sir and Dudes, the combination is fun and playful; synonymous to their brand core values. The idea is to be able to cater to the “Sirs” – those looking for simpler, more sophisticated, subdued clothing and also the “Dudes” – those looking for bolder, more outgoing, fun designs.
• focus on passionate designs that are bright, bold, sophisticated and fun!
• use carefully-curated raw materials that result in great quality apparels at affordable prices.
• do their part in the community by donating a part of their sales as part of their corporate social responsibility.
By rotating the icon of Sir Dudes, you get the symbol of equality, which is at the heart and core of what Sir Dudes want to do. They care about equality and want to provide their customers with freedom of expression.
Sir Dudes, in the future, intend to create sub-brands specially designed for other segments; women, children and teens. The core icon of the primary logo will be embedded into the sub-brands, allowing higher chances of brand recall from their target audience. This was kept in mind during the logo ideation, and the icon of the the logo can be carried forward accordingly:
