Client - Shubam (Clutch Purses)

Shubam is a fashion brand designed for women based in Malaysia offering clutch purses. Shubam means “auspicious” which is a positive association to the products. As a word that has a deep-rooted, traditional meaning, it plays an interesting contrast to the products offered by Shubam.

Shatia, the founder, approached us for a re-branding to expand their target market demographically, from catering to Indian ethnic groups to be more ethnically neutral.

The vision of Shubam is to become a regionally (Southeast Asia) and eventually, an internationally-recognized fashion brand that helps female exude confidence by:
- offering top quality fashion products, along with impeccable customer service;
- ensuring originality in products offered, by following recent fashion trends, taking inspiration from personal choices and studying consumer preferences;
- ensuring versatile product ranges to fit females across different ages, personalities and ethnic groups.

The icon, divided into 3 segments, reflects the past, present, & future of Shubam. Being perfectly symmetrical when turned 180 degrees, it symbolizes consistency. Consistency in delivering the products and spreading positivity.

"Team Lumos showed great attention to details and provided us with multiple options to choose from. From the point of assessing my requirement accurately to delivering the final product, they were articulate and work in a very prompt fashion. I could not have been more satisfied with their service, the fact that they were engaging and friendly as individuals was simply a bonus."

- Shatiarubini