Client - RAWR (Cold Pressed Juices)

RAWR was founded by two young entrepreneurs in Yogyakarta, Indonesia. Its primary product offering consists of cold-pressed juices, made with top-grade cold-presser machinery, from hand-picked, organic ingredients.

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The name RAWR came from the founders themselves, seeing that they use RAW ingredients to create bottled products. RAWR is also synonymous to a fierce predator, showcasing the strong personalities of the founders.

 

Their tagline, The Super Drink is used to support the fact that in the future, they will be expanding to more than juices, but something in the line of protein drinks and so on.

 

Logo Development:

Final Logo:

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The drip in the logo highlights the idea that each drop is an asset. Additionally, what you get with RAWR is every ounce of juice from a fruit/vegetable, without losing its nutrients.