Client - Press & Go (Sugarcane Juice)

Based in Indonesia, Press & Go is a small enterprise selling fresh sugarcane juice. They were formerly known as 'Tebu Express' but had to rename due to some patent and registration issues. Hence, the need for a new logo and branding.

 

The name Press & Go was chosen as their sugarcane juices are freshly pressed and quick to make & for takeaway in their stalls. The owner wanted the brand to feel more elevated and fresh, and specifically requested to embed the literal meaning of Press & Go into the logo, but with the flexibility of using it solely as an icon too. ​​​​​​​