Client - HUNGR (Fast Food)
HUNGR - An emotion we’re all familiar with.
The founder, Sahil, initially started his own line of savory meals under his mother's brand, Special Delights, which is renowned for their eggless baked goods. Upon finding much success in the savory line, he decided to re-launch it under a new brand, HUNGR.
Lumos Ideas was trusted to suggest names for the new venture, from which HUNGR was chosen. The name was vague enough to cover the array of food he would be selling from burgers & sandwiches to sushi & desserts too. The founder provided us with full creative freedom in brand development. His only request? Not to make it obvious that it's vegetarian & vegan, with no 'greens and organic' look and feel! Classic retro vibes and busy diners were the inspiration behind HUNGR's look and feel.
HUNGR was launched in April 2021 to a great initial response.
Its packaging consisted of eco-friendly boxes, and to add a playful, young touch, we developed a line of stickers, to be stuck at random for each order’s package, to serve as an element of playful surprise for each customer.
“It has been a pleasure to work with Lumos! Their team have been extremely patient and accommodating in every possible way since day one. Going into it, I had very few ideas of what I wanted HUNGR to look like but the team are incredibly creative and came up with branding that truly represented my vision!”
- Sahil Mahtani
Photo credits: @hungr.id and @thecreativeloft.id