Client - FitMeals (Healthy Food Catering Service)
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As a part of The Fit Lab, FitMeals is a subsidiary of the fitness center, providing a variety of healthy and yummy meals. These meals are designed to complement one’s workout; providing nutrient-dense meals according to their fitness goals.
We kickstarted FitMeals by coming up with a name. FitMeals was chosen as the name speaks for itself loud and clear without the need for a tagline. Also, the highlight of the word “fit” connects it to its mother brand. Green is a common favorite hue when branding a healthy food company; we chose to team it up with grey to connect it further to The Fit Lab.
Icon Development:
Final Logo:
The idea behind the brand is for one to truly love their body by treating it right; eat the right foods and exercise adequately. Additionally, it is also important to love your meals. Healthy meals do not necessarily taste like cardboards and FitMeals believe their offering can prove exactly that.
