Client - Duty Calls (Employment Agency)
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Being our first international corporate project, we were all the more psyched for this project as we were tasked to come up with the entire branding, starting from the name of the company, tagline, logo mark, to other branding materials.
Duty Calls is based in the Netherlands, founded by Hanisha and Sisca, who assist job-seekers find suitable employment. They conduct CV checks, cover letter checks, training sessions, and assistance with legal works.
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The name Duty Calls was selected from a handful of options to represent the seriousness of finding a job, in a light-hearted manner. Their primary target market was young professionals, and also welcome fresh graduates who are new to the job market.
Logo Development:
The primary challenge faced was, being a corporate-related project, with a serious nature, how do we reduce the “stressful/intimidating” tone down, and make it sound more relatable, approachable and friendly. With a combination of cool colours, rounded typography and smart copywriting, we helped make Duty Calls more student-friendly without reducing their credentials and level of professionalism.
Final Logo:
With many placements in various International companies in the Netherlands, Duty Calls is on a roll!
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"Working with Lumos has been a great experience. As someone who absolutely has no experience with marketing and design, I had a lot of issues with regards to branding when starting up my own company. Lumos took over the entire branding, from coming up with names and logos, to taglines and colour schemes. Working with Lumos was an extremely seamless experience, as they were very open to our preferences and adjusted their designs to them. Everything was done timely and efficiently."
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- Hanisha Danani
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