Client - 5417 (Tactical Americana Apparel)

Founded by Geron McKinley in 2022, 5417 is a tactical brand living in an impolitic world. Based in California, 5417 offers functional Tactical Americana apparel that are stylish and customized to fit.

The 5417 identity system is designed for flexibility, consistency, and brand recognition. We have provided different logo lockups that should cover every space imaginable. Instead of trying to fit a logo into a space that is too small or crowded, simply use a different version for maximum visual impact and clarity.

In the near future, 5417 will tap into other technological paths such as Augmented Reality and the Metaverse, and intend to create sub-brand logos for each new section. The Atlas from the primary logo will be carried forward into these sub-brands’ logos, allowing higher chances of brand recall for the target audience. A logotype will be added under the Atlas with with the area of business name.

Photo credits: @fivefouroneseven @geronmckinley